WFS 294 – Creating a Fly Fishing Travel Business with Tom Ski
Show Notes: wetflyswing.com/294
Presented By: Fly Fishing Film Tour
Sponsors: wetflyswing.com/sponsors
Tom Ski is back to talk about what he has going lately with the magazines – travel business, fly fishing, hosted trips, SEO and social stuff. Find out Tom’s role in Tail and Strung Magazine – how he makes their content more relevant and interesting. We learn some SEO and social tips that get more traffic to your website and engage more people.
Tom also talks about his setup when he goes hiking or outdoors with leggings and sandals as his preference. This one’s a little random and all over the place but I hope you enjoy where it takes us.
Travel Business Show Notes with Tom Ski
03:15 – Tom was on the podcast for the first time in March 2020
05:57 – Each day, Tom engages with about 400 people on social media
07:15 – Tail will host about 20 trips in the next 18 months – places like Belize, Bahamas, Puerto Rico, and even Alaska
09:17 – Erlend Vivelid Nilssen was on the podcast at WFS 286 where we talked about fly fishing in Norway
14:11 – Tom has about 400,000 followers that are just fishing and hunting people
12:12 – Tom describes the lodge in Denmark
20:41 – Tom uses a Klymit Maxfield tent
20:53 – KSB 0 Sleeping Bag is the best hiking gear in the market
21:36 – Tom has an Osprey Pack and he recommends this hiking bag
22:38 – My dad created the Max Canyon fly pattern
22:59 – Tom wears sandals when he hikes – Merrell makes awesome hiking sandals
24:35 – Tom used to wear Tavis boots all the time during outdoor trips
24:55 – For stove, he uses a Pocket Rocket
25:15 – He uses a Klymit insulated pad under his sleeping bag
26:18 – For light, Tom uses the Black Diamond headlamp
27:02 – Tom’s cameras mean more to him than anything – he’s a Nikon camera person
29:00 – Snowbee makes killer jackets – their fly rods are pretty good too – Tom uses the Prestige 1 weight and 8 foot 3 weight
30:28 – What the Chubby fly looks like
30:55 – Tom is wearing Cognito Brand leggings right now, that brown trout design
32:56 – Where Tom is heading this year
34:36 – Tom and I met at the IFTD back in 2019
37:22 – Strung Magazine is an upland, hunting, big game, and freshwater fly fishing magazine
42:14 – GETTR is Donald Trump’s app and it’s like Twitter
43:27 – Julia McCoy has a great SEO learning program
45:03 – Tom shares some SEO tips
46:49 – Gunning The White Birds of Winter
52:04 – Bob Jacklin is a bucket-list guest
Tom Ski and I talked about what he’s been working on with the magazine. We found out about Tom’s role in Tail and Strung Magazine. We learned some SEO and social tips that get more traffic and engage more people. We talked about his hiking setup and that killer trout leggings he recommends. We gotta try those for sure!
Show Notes: wetflyswing.com/294
