Established in 1872, Hardy is one of the world's most famous fishing tackle maunfacturers and has consistently been at the forefront of fishing tackle innovation.

Developing rod technology has always been Hardy business, pioneering split cane rods in the 19th century, fibreglass and carbon fibre in the 2oth century, and for the 21st century, Hardy has developed SINTRIX Silica Nano Matrix technology.