Ross Reels’ Brad Befus on Tradition and Acquisition – Ssn. 5, Ep. 16
Ever since founder Ross Hauck created the first machined, black Ross Reel, his company has led the pack (and inspired many imitators). Now, that company has been purchased by 3M: will it be a success story like 3M’s ownership of Scientific Anglers, or a slow burn to obscurity as has happened to some of 3M’s less fortunate purchases? Tune in to find out.