Johnny Le Coq: Big Fish in a Little Pond – Ssn. 3, Ep. 10

Johnny Le Coq has been a successful businessman (and photographer) all his life. Still, who could expect a small accessories company–you know, the ones which crop up each year like daffodils, only to wither as fast as they came–to not only survive the turmoils of fly fishing’s small market, but to become what one rep called “the company I’d give my left [censored] to land?” Listen in as Johnny’s design genius peeks through the cracks of his modesty while he unveils one of fly-fishing’s hottest brands.